$876K in Pipeline from LinkedIn Ads Targeting
LinkedIn Advertisers | Split Testing | Lead Magnet Iteration
9,561
Prospects Contacted
2.7%
Reply Rate
146
Opportunities
$876K
Pipeline
The Challenge
We needed to find companies actively spending on LinkedIn advertising, a signal that they had budget and were already investing in B2B lead generation.
Our Strategy
We identified LinkedIn advertisers, qualified them based on company size and industry, then segmented decision-makers into two tracks: top-down (founders, directors, VPs) and bottom-up (marketing specialists). We ran extensive split tests on messaging and iterated on lead magnets until we found what converted.
The Results
From 9,561 prospects contacted, we generated 146 opportunities and $876K in pipeline, proving that signal-based targeting (active LinkedIn advertisers) dramatically outperforms generic B2B lists.
Before
Untargeted outreach to generic B2B lists
After
Signal-based targeting = $876K pipeline from 9,561 prospects