$876K in Pipeline from LinkedIn Ads Targeting
LinkedIn Advertisers | Split Testing | Lead Magnet Iteration
Results are not typical. Individual outcomes vary based on industry, targeting, and offer. We do not track open and click rates as it affects deliverability.
9,561
Prospects Contacted
2.7%
Reply Rate
146
Opportunities
$876K
Pipeline
The Challenge
We needed to find companies actively spending on LinkedIn advertising, a signal that they had budget and were already investing in B2B lead generation.
Our Strategy
We identified LinkedIn advertisers, qualified them based on company size and industry, then segmented decision-makers into two tracks: top-down (founders, directors, VPs) and bottom-up (marketing specialists). We ran extensive split tests on messaging and iterated on lead magnets until we found what converted.
The Results
From 9,561 prospects contacted, we generated 146 opportunities and $876K in pipeline, proving that signal-based targeting (active LinkedIn advertisers) dramatically outperforms generic B2B lists.
Before
Untargeted outreach to generic B2B lists
After
Signal-based targeting = $876K pipeline from 9,561 prospects