Fix bad data, eliminate duplicates, and enrich your CRM with data and intelligence that drives revenue growth.
Previously, you could easily build a robust CRM database by purchasing contact lists, importing LinkedIn connections, and having your sales team manually add prospects.
Companies would load thousands of contacts from data providers like ZoomInfo or D&B into their CRM, run basic deduplication, and start outreach campaigns.
When data quality issues arose, a quarterly "CRM cleanup day" was sufficient to get things back on track.
This approach worked because data decayed more slowly, and buyers had fewer options for researching solutions independently.
It no longer works. Mass-imported lists are filled with inaccuracies, and the same low-quality data is available to all your competitors.
Quarterly cleanup efforts can't keep pace with the rate of decay, creating a perpetual cycle of "Garbage in, garbage out."
Now you've to build your database through continuous, intelligent enrichment rather than mass imports.
You start with a targeted enrichment strategy focused on your ideal customer profile, rather than importing massive generic lists.
We need to have a foundation that allows us to go from small batch testing to mass CRM update – with only verified data.
We should validate information across multiple providers to get the highest coverage.
We use intelligent middleware to update only the data that SHOULD be updated. Data manually filled by your sales team needs to be differentiated from the ones you added from csv imports.
You need "CRM cleanup days" with automated, continuous data hygiene processes that maintain quality.
Previously, basic deduplication rules were sufficient to maintain CRM hygiene. You could set up simple matching based on email address or company name.
Companies could run occasional cleanup processes to merge or delete obvious duplicates, which was enough to avoid major system issues.
Sales reps might occasionally contact the same prospect twice, but this was rare.
This approach worked because CRM systems were simpler, with fewer integration points and data sources creating duplicate records.
It no longer works. With multiple data imports, various integration points, and marketing systems pushing in leads, your duplicate problem isn't just an administrative headache.
It's actively destroying your market credibility and making accurate forecasting impossible.
Now you need intelligent deduplication that goes far beyond exact-match rules to identify variations of the same entity.
You implement fuzzy matching algorithms that recognize when "IBM," "IBM Corp," and "International Business Machines" are the same company.
We need systems that don't just prevent new duplicates but intelligently merge existing duplicates while preserving the most valuable information from each record.
We should have governance procedures that catch potential duplicates at the point of creation, before they impact your data quality.
You should use middlewares before letting data to your CRM to improve matching accuracy based on your specific data patterns and business rules.
Previously, you could capture basic information on lead forms (name, email, company) and have SDRs manually research and qualify each lead.
Companies would have their sales development team investigate company details, find organizational charts, and determine fit based on simple criteria.
Marketing could pass leads to sales with minimal enrichment because prospects expected to educate sales reps during discovery calls.
When leads came in, a 24-48 hour response window gave teams sufficient time for this manual research process before reaching out.
This approach worked because buyers were more patient and expected to educate sales reps during discovery calls.
It no longer works. Today's buyers expect sellers to already understand their business in the first conversation.
By the time your team completes their manual research, leads have often evaluated multiple competitors and moved on.
Now you need real-time lead enrichment at the point of capture, not days later when the opportunity has cooled.
You implement systems that automatically enhance each new lead with comprehensive company and contact information within minutes of form submission.
We need to use simple forms that collect minimal information from prospects (increasing conversion rates) while still delivering complete profiles to sales.
You then need to use a scoring system that instantly qualifies and prioritizes leads based on your specific ICP fit and likelihood to purchase.
You should use enrichment processes that append critical data points along with the lead's valid information.
You need a system where the sales team receives fully-enriched, prioritized leads enabling immediate, informed outreach without research delays.
Previously, approximate CRM data was sufficient for most business decisions. Leadership could make reasonable forecasts based on pipeline values and historical close rates.
Companies would create quarterly business reviews using simple metrics like lead counts, opportunity stages, and win rates.
When board members asked about market trends or expansion opportunities, educated guesses sufficed when perfect data wasn't available.
This approach worked in a growth-focused environment where the cost of imperfect decisions was offset by overall market expansion.
It no longer works. With economic uncertainty and tighter budgets, leadership needs precise forecasting and market intelligence.
When investors ask "Where should we expand next?" or "Why is this segment outperforming?", vague answers damage credibility and confidence.
Now you need your CRM to function as a strategic intelligence platform, not just a record-keeping system.
You transform basic account data into actionable insights through comprehensive firmographic, technographic, and intent signal enhancement.
You should be able to make expansion decisions based on reliable intelligence rather than gut feeling or the loudest voice in the room.
You should be able to identify which leads and opportunities are most likely to close, enabling precise resource allocation.
We use enriched CRM data to provide concrete, data-backed answers to strategic questions about market penetration, competitive positioning, and expansion opportunities.
You need leadership dashboards that turn complex CRM data into clear visualizations that drive confidence.
◦ You might already be pulling data from multiple sources like Apollo and ZoomInfo.
◦ Your sales team is also getting data either manually or from other teams.
◦ This data is messy and inconsistent. Few valids, maybe few outdated, and some doesn't exist at all.
◦ The messy data gets pushed into Clay.com and works together with our system.
◦ We use our logical classification system to enrich the data as needed.
◦ You're left with data that is clean, deduplicated, and enriched with detailed reserch about the leads.
Name | John Doe |
jdoe@acme.com | john.d@gmail.com | |
Phone | +1 (607) 313-9986 |
Company | Acme |
Title | VP of Sales |
Insights | Leadership Changed Sales team increased by 20% $12m Funding Increase in negative reviews in G2 |
We use Clay.com as the core technology platform that powers our CRM enrichment service.
By leveraging Clay's access to over 100 data sources, we build highly detailed and accurate customer profiles that align perfectly with your ideal customer profile. This ensures your CRM contains not just basic contact information, but rich, actionable intelligence.
Our service transforms your CRM data quality by using Clay's powerful capabilities to execute intelligent enrichment workflows. We identify and fill gaps in your data, standardize information across records, and eliminate duplicates.
Most importantly, our implementation reduces the manual workload on your team. Instead of wasting hours researching prospects or cleaning up data, your sales and marketing teams can focus on what matters—building relationships and driving revenue growth.
We take a methodical, multi-layered approach to protecting your CRM data.
First, we create a complete backup of your HubSpot data before making any changes. This serves as a safety net that allows us to restore your system if needed.
Second, we use a small-batch testing approach. We first enrich and update a small sample of records (typically 50-100) and provide you with a detailed before/after comparison for approval before processing your entire database.
Third, we implement custom validation rules that prevent invalid data from entering your CRM.
Fourth, we use intelligent overwrite rules that respect human-entered data. If your sales team has manually updated certain fields, our system recognizes this and won't overwrite this information with automated enrichment data.
Your executive dashboards will finally show accurate data you can trust.
With accurate data, your campaigns will target the right people with relevant messages. You can see email deliverability improve by 15-25%, campaign engagement rates increase by 30-40%, and sales connect rates improve by 20-35%.
Your team will reclaim hours previously spent on manual data cleanup and research. Sales reps save an average of 5-7 hours weekly, while marketing and operations teams typically recover 10-15 hours weekly that can be redirected to revenue-generating activities.
You'll also eliminate embarrassing customer-facing errors like "Hi [FIRST NAME]" emails or messages addressed to the wrong people, enhancing your brand's professional appearance.
Our inbound lead enrichment process works in three synchronized steps:
1. Pre-CRM Validation: When a lead submits a form on your website, our system intercepts the data before it enters your CRM. We instantly verify the email is valid and the domain exists, filtering out spam submissions.
2. Real-Time Enrichment: We then enrich the limited information provided (typically just name and email) with comprehensive company and contact data from multiple sources. This happens within seconds, so your CRM receives a complete profile rather than fragmented information.
3. Intelligent Routing: Based on your custom qualification criteria (industry, company size, technology usage, etc.), we automatically score the lead and route it to the appropriate team or workflow. High-potential leads can be flagged for immediate follow-up.
This approach allows you to use shorter forms (increasing conversion rates) while still capturing required lead information.
There are a few things that make us different from other similar services in the market.
Our main success lies in being able to use 100+ data providers combined with AI that reduces the margin of error.
And, unlike other providers that simply append standard fields, we build custom enrichment rules specific to your business. No two CRMs are same so we focus on implementing a system that will be unique to you based on your business and CRM needs.
Our pricing is value-based and scales with your specific needs. We offer three engagement levels:
1. An initial assessment to identify your unique data challenges
2. A one-time cleanup project tailored to your database size and complexity
3. Ongoing data management programs for continuous quality
Rather than fixed pricing, we customize our approach based on your record count, complexity, and objectives. Most clients see ROI within the first month through improved marketing performance and sales efficiency.
To learn more about how much it will cost for you, book a call here.
Yes, we can help with outbound campaigns, but with an important distinction from typical agencies.
Our primary focus is ensuring you have high-quality, enriched data as the foundation for your outbound efforts. Instead of just sending more emails, we help you send the right messages to the right people.